What is a voxpop anyway?
Have you ever heard of the term voxpop(s)?
We often have clients who tell us they want to film some voxpops. The thing we ask is though, do you want to film a voxpop or do you actually want to film an interview? The two things are very different and this is why.
Voxpopuli or voxpop as we know it derives from the latin phrase meaning The voice of the people; popular opinion.
It is a technique often used in TV News where you stop people on the street adhoc and ask them a single question about a specific subject. Do you think twerking should be banned from TV? for example. The answers are then cut together into a short sequence to offer up to the viewer anecdotal evidence of public opinion on a subject matter.
Ready to pounce
The camera operator is always set up ready to film in these situations and either the interviewer or sound operator is ready with a microphone and will need to act quickly to stop people.
They are quick and easy to do and can be a great way to gauge if an audience enjoyed a conference or event if you grab a quick 2 minutes with a few people as they leave. They provide a high level of sincerity as they are filmed in a real world setting. These can then be cut together with footage from the event and used on a website to promote future events or shows.
Interviews on the other hand are normally a set of questions that are presented to an interviewee. It is set up either indoors or outdoors and depending on the environment either lit or not. The interviewee will normally know the subject matter they are going to talk about and may well be an expert in this area.
Interviews a a great way to introduce yourself to your customers, build trust and tell people about your business or product.